Quebec City, March 3, 2026 – For a second consecutive week, 10th Ave Productions’ Lydia and the Mist Rider ranks as the only Canadian film among the top ten most popular movies in Quebec.

“During this period in which the market is crowded with foreign productions, we’re very proud to see our film in the top ten. We thank the moviegoing public and cinema owners for their loyalty to us during this March Break,” declares the producer and co-director of Lydia and the Mist Rider, Nancy Florence Savard.

“And since we enjoy offering our fans a variety of different experiences, it will be possible, starting today, to collect ‘Critter’ as a virtual limited accessory in the Fracterra universe. This will bring international visibility to our intellectual property over the coming months.”

By incorporating Lydia into Fracterra (which is accessible on Roblox, a platform with 151 million daily users), Epic Storyworlds offers Quebec creators a technological immersion that goes beyond the traditional boundaries of cinema.

The connection with Roblox provides a strong indication of international interest in Quebec culture. By making it possible for players from all over the world to get involved in the film’s universe through quests and UGC (user-generated content) collectible items, Epic Storyworlds has revealed the massive export potential of the works created by 10th Ave Productions. This discoverability activity on Roblox is made possible through Sodec’s program of Original Promotion Initiatives for Young Audiences.

“For us, the Lydia experience is enhanced through Roblox. By going out and meeting kids where they already are, we’re creating a durable emotional link with the characters of the film. Being present on Roblox serves as a powerful driver of public awareness that supports the theatrical release in Quebec, while also preparing the ground for sale of the film on international markets,” explains Steve Couture, the CEO of Epic Storyworlds.

It’s worth recalling that after the Berlin Film Market (EFM), rights to Lydia and the Mist Rider were acquired for 92 countries and territories. The film has also been selected by various festivals around the world.

10th Ave Productions is the company behind these 100% Canadian animated feature films: The Legend of Sarila; The Rooster of St-Victor; Mission Kathmandu: The Adventures of Nelly & Simon; Felix and the Treasure of Morgäa; Katak the Brave Beluga; and Lydia and the Mist Rider.

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Source : 10th Ave Productions

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